SEO Cyprus Agency
JCSL LTD
ON PAGE SEO
On Page Seo involves optimisation of different pages of your website design in order to help them rank higher in relevant search results. These techniques are based on best practices published by Google.
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OFF PAGE SEO
Off Page SEO involves different techniques incorporated ( like link building, social bookmarking, social media e.t.c ) to help improve the rank of your website pages in search engine results.
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LOCAL SEO
It is always easier and more efficient to rank for local SEO. If you target clients locally this is the best way to go. Optimising for your city name or your country relevant to the services you offer is always easier.
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Lakis Gabriel
Gabstore Manager
Marios Zenonos
Miele Cyprus Mgr
Alecos Krisilas
Manager
SEO Services by J.C.S.L Ltd
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Why SEO ?
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How to do SEO ?
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What are Organic Results?
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What is SERP?
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What is On Page SEO ?
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What is Off Page SEO ?
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Why Local SEO ?
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What is Knowledge Graph Infobox ?
Importance of SEO
Website design or Eshop design without traffic is practically non existent . Web designers should not consider only the design of your website but most importantly offer ways and suggestions on how to attract traffic for your website. New traffic to your website may well mean new customers and new business opportunities if handled properly. Traffic from existing customers should be translated to quality service ( properly assisted by the latest technologies available ), customer satisfaction and cross selling opportunities.
A Web design without on page optimisation means poor design. On page optimisation is the design that nobody sees but the search engine robots are looking for.
The position your page will take from Google in search engine results (SERP) is critical to the effectiveness of your website.
Best SEO Agency | JCSL Ltd
Before we start a project, we are researching on the searches made on the internet ( keywords ) related to the field of activity of our clients' business. So we find the keywords for which we want our customer's website to appear in the search engine results taking always into account the competition.
Note that the age of a website is a primary factor for ranking in search engine results. New websites (with a lifetime of less than one year) are very difficult to rank high in search engine results. Nonetheless, many of our websites gain high position on search engine results, even before their six months of life, which proves that our search engine optimisation is very effective.
The goal of our search engine optimisation is not only to increase the number of visitors to your website, but through careful planning to properly target visitors who are really interested in buying your products or services.
Through proper search engine optimisation, our goal is to drive potential customers on your own corporate website.
SEO Organic Results
The organic results give you and image of what SEO is all about. The fist places are captured by the websites that obtained a good SEO score for the search engine optimised. Google with sophisticated algorithms that are being refreshes at frequent intervals judges from all web sites on the web which are those that can give the best information about the relevant search word / phrase and are considered authoritative ( popular by others).
Search Engine Results Page (SERP).
SERP means (Search Engine Results Page) and indicates the ranking of a web page (position) in the results of a search engine for a keyword / key phrase.This terminology refers to the list of web pages returned by a search engine in response to a keyword query.
In order to increase your site's SERP, search engine optimization within a website includes a detailed study that includes on page optimization and off page optimization of your page.
Search Engine Optimisation | On Page
Google and other famous search engines have invested much into internet robots. These are automated programs that search the internet continually scanning billions of web pages to create huge index directories. These directories are used to produce results ( Search engine results pages ) when we search a word or phrase with a search engine such as google.
Robots are trained to search many on page optimisation criteria such as page title, headings, urls, keyword research optimisation and density, title tags, meta keywords, meta descriptions, website structure, sitemaps and much much more.
Someone visiting our website may not be able to see all these unless he is an experienced programmer but sure enough all these have to be considered very carefully during the web design of your website.
It becomes apparent that one has to be very careful when considering the web development company to help build the website for his/her company.
If on page optimisation is done properly you have a high probability to get a good SERP ( search engine result page) when someone serches specific keywords relevant to your company's niche. On the contrary if onpage optimisation is absent from a page then this means that Google robots have little information about the subject of the page and this is likely not to appear in search results or even be indexed in Google catalogue.
Search Engine Optimisation | Off Page
While on page optimisation focuses on design optimisation techniques relevant to improving the web page itself as to the way search engines see it, Off page optimisation includes many techniques that are done on the internet ( other websites) that give value and importance to your webpage concerning search engine results page rank.
Backlinks are very important here but have to be done properly ( using proper anchor links) and have to come from business directories and catalogues, other sites of similar content, blogs, forums e.t.c.
Building quality links to your website is not that simple : Two important factors should always be taken into consideration, namely Citation Flow ( how influential is the domain from which a backlink is generated) and Trust Flow ( how trustworthy is the domain from which a backlink is generated). Many companies want to be visible worldwide for their business products and services.In that case off page optimisation must be definitely included in the Web design services offered. Note that the world competition for a specific keyword (i.e searching in www.google.com ) is much more demanding and difficult than that for a small island like cyprus ( searches in www.google.com.cy).
Cyprus SEO | SEO Greece
Cyprus SEO (ie searches made at www.google.com.cy) is often different from SEO Greece (ie searches made at www.google.gr) or SEO around the world (ie searches made at www.google.com).
For our customers who are exclusively active in Cyprus, search engine optimisation for google.com.cy (SEO Cyprus) is the way to go, while for our customers that are exclusively active in Greece optimisation should be made for google.gr (SEO Greece).
Therefore by utilising Local SEO we can help rank our customer products or services high in the search engine results depending on where our customers are operating and which is our customer target audience geographically.
Click Here to see how a Google knowledge graph infobox show in search results. The knowledge graph infobox shows in the right column in search results for the keyword search " american academy nicosia". Let's see however how this is important for your businesss online marrketign strategy.
What is the “box” on the right side of search results?
The box that shows up on the right hand side of Google search results is called a Knowledge Graph and was introduced by Google in 2012. It appears when users search a famous person or a company and displays some brief information. In the case of a brand, this box links to its Google Plus page and also displays details such as: review score, brief description, address, phone number, website, opening hours and directions. The idea behind the Knowledge Graph was to increase user experience and provide relevant information at a glance.
Why the knowledge Graph Infobox in search results is good for your business
First of all, it’s important to point out the Google Plus page in search results isn’t limited to big companies only. Smaller companies can also take advantage of this feature, as long as they know how to set up and optimize their Google+ presence. Here’s how the Google Plus page in search results can help you:
• You will have a leap over your competitors, because your company info will be displayed very clearly in a box on the right;
• You will gain a type of exposure that is more effective than paid ads;
• People who search your company name may read content that you have shared on Google Plus.
How do you get your business to show up on the right hand side of Google?
Now that you know about the benefits, you are probably wondering: How do I get my business to show up on the right hand side of Google? The first and obvious step is that you have to set up a Google+ company page. If you have a local business, you should also verify its location in Google Places. Next up, you need to link your Google+ page to your website, so that Google knows it’s the official one.
As part of the process, you’ll also need to enable reviews, provide info about your business and have a detailed “About” section. It is also important to note that sometimes google displays the Knowledge Graph ( Google plus page of a business in search results ) when someone is searching for keywords of general nature " i.e like website design " and in that case it chooses to display the google plus page of a business it considers more powerful and more relevant to what the user is actually looking for. See the example below :
You can call us at 22-232482 for a FREE consultation on your website SEO needs. We aim to be the best SEO agency in Cyprus and target to offer you SEO services that will help your business rank on the top of the search results.
