Google Plus page in search results – why it’s important for your online marketing strategy
The screenshot below shows in the right column the Google Plus page in search results for the keyword search " american academy nicosia". Let's see however how this is important for your businesss online marrketign strategy.
The vast majority of business owners are social media savvy and know that setting up company profiles on the main social networking channels can help them generate leads. However, when starting to work on a long-term action plan, they tend to prioritize other networks and neglect Google Plus, thinking that people don’t use it very often. While it may be true that this network is not the most popular out there, it has changed considerably over the years, and it is now a major facilitator in the business-client interaction. When optimized correctly, the company Google+ page will appear in on the right-hand side of search results, increasing your exposure and boosting search traffic volume.
What is the “box” on the right side of search results?
The box that shows up on the right hand side of Google search results is called a Knowledge Graph and was introduced by Google in 2012. It appears when users search a famous person or a company and displays some brief information. In the case of a brand, this box links to its Google Plus page and also displays details such as: review score, brief description, address, phone number, website, opening hours and directions. The idea behind the Knowledge Graph was to increase user experience and provide relevant information at a glance.
Why the Google Plus page in search results is good for your business
First of all, it’s important to point out the Google Plus page in search results isn’t limited to big companies only. Smaller companies can also take advantage of this feature, as long as they know how to set up and optimize their Google+ presence. Here’s how the Google Plus page in search results can help you:
• You will have a leap over your competitors, because your company info will be displayed very clearly in a box on the right;
• You will gain a type of exposure that is more effective than paid ads;
• People who search your company name may read content that you have shared on Google Plus.
How do you get your business to show up on the right hand side of Google?
Now that you know about the benefits, you are probably wondering: How do I get my business to show up on the right hand side of Google? The first and obvious step is that you have to set up a Google+ company page. If you have a local business, you should also verify its location in Google Places. Next up, you need to link your Google+ page to your website, so that Google knows it’s the official one.
As part of the process, you’ll also need to enable reviews, provide info about your business and have a detailed “About” section. It is also important to note that sometimes google displays the Knowledge Graph ( Google plus page of a business in search results ) when someone is searching for keywords of general nature " i.e like website design " and in that case it chooses to display the google plus page of a business it considers more powerful and more relevant to what the user is actually looking for. See the example below :
Last, but not least, it’s essential to be active on the platform. Google recommends that you post at least once every 72 hours and have a solid follower base. The exact number is not clear, but it’s safe to say that 1000 followers is a good starting point.
Finding the right service provider
Completing all the above steps can prove to be a challenging task if you’re short on time or aren’t familiar with Google Plus, so professional assistance is definitely needed for guaranteed results. At JCSL Ltd, you can receive bespoke strategies for a complete social media campaign and bring your Google Plus page in search results.